How to Drive Enrollment through a Top-Flight Parent Experience

The Parent Perspective, a recent K–12 eBook by Chuck English, explores the impact of the parent experience on enrollment decisions at independent schools. English identifies communication, personalization, community and parent involvement, and responsiveness as key drivers of the parent experience. While these factors transcend all school departments and parent delight is the responsibility of the collective whole, it all begins with admissions where first impressions are critical. Deliver a red-carpet parent experience by tending to the following aspects.