Building a Donor Base through Change Management

Donor retention is one of the most talked-about factors in fundraising and an important element of any annual giving program, yet we must not lose sight of the importance of attracting new donors. In this article, we’ll discuss:

• The trending decline of first-time donor acquisition

• Decreasing the time, effort, and expense of acquiring new donors

• Five steps to change management from a fundraising perspective

• Ensuring first-time donors become more than one-time donors